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Empire Show

Sep 20, 2017

When you’re looking for a business partner, you’re essentially looking for a marriage. And you wouldn’t invest your life in some total stranger, would you? Many people make the mistake of rushing into a partnership with someone who ends up bringing the business down. Listen to Bedros Keuilian and Craig Ballantyne talk about the importance of choosing a business partner who you’ve built a strong foundation of trust with, and shares your vision for your company’s future.


Here’s what you’ll discover:


1:09 - Why it’s important to really know a person before you start a business partnership to avoid potential turmoil

4:30 - How choosing a partner with different strengths and weaknesses from your own will strengthen your business

7:18 - How Bedros and Craig’s past failed business partnerships taught them how to improve their future, successful partnerships

10:20 - How creating a 50/50 partnership can save you from disaster and resentment

13:17 - How to dissolve a partnership without losing friendships or destroying the business